Success Story: Influencer Persona
Interactive tool for influencer marketing
Influencer marketing is an important part of successful PR. But how can influencers be found that best fit the campaign goal? Through a strategic analysis and the new Influencer Persona Tool.
Interactive online tool with evaluation and automatically generated PDF sheet
The INFLUENCER PERSONA is a strategic tool that helps to define the perfect influencer for the respective campaign goal. This is done step by step in an interactive online configurator using 20 factors that are weighted and specified in comments. Based on the selected weighting, an INFLUENCER PERSONA is created, which serves as a template for influencer research and selection.
At the end of the configuration process, all selected factors are displayed in a diagram and an individual PDF sheet is generated in the customer's CI with the detailed evaluation. A download of the PDF is possible. In addition, the user receives a link to the influencer persona so that they can call it up again or adjust it at any time.
Technologies & Main focuses
Design / PHP
Interaction / Print / Generating PDF